1.
Acquiring Shares or a Stake in the Capital of Football Clubs

The fund's central emphasis lies in pursuing Multiclub Ownership, achieved through the acquisition of shares or the acquisition of a stake in the capital of football clubs.

This strategy may encompass full or partial ownership of clubs or active participation in their shareholding structure, with the overarching objective of establishing a vibrant international Multiclub entity.

Drawing inspiration from the accomplished models of City Group and Red Bull Group, this initiative aims to cultivate collaboration, drive global expansion, and foster synergy among the diverse clubs within the fund's portfolio.

2.
Advance Funding for Television Rights and Player Transfers

One of the Fund's initiatives includes providing financial support for securing television broadcasting rights and facilitating player transfer transactions.

This strategy safeguards club financial stability and enhances revenue potential.

Early funding enables clubs to negotiate better broadcasting deals, secure steady income, and increase global visibility.

Concurrently, efficient transfer management optimizes talent assets, emphasizing the fund's commitment to club financial strength and long-term growth.

3.
Acquisition of Football and Sports Related Assets

The fund's strategy also encompasses diversifying its portfolio by investing in a range of assets intricately tied to football, sports and entertainment.

This encompasses by definition stadiums, training facilities and fan zones but may also extend to merchandise stores, residential development complexes, thematic hotels, sports bars, restaurants entertainment venues and even casino or bingo halls.

These diverse investments provide opportunities for revenue generation, fan engagement, and long-term financial growth and stability.

4.
Financing for acquisition of Player Ownership Rights

One of the fund goals is to be able to support Clubs in the financing for acquisition of player ownership rights.

This strategy enables participation in the potential future gains of Clubs who benefit from having better players and align the fund's interests with the success of individual athletes.

It may offers flexibility in choosing between partial or complete funding depending on the circumstances and potential benefits for the club and the fund. This approach underscores the fund's commitment to maximising value from player assets within this ever-evolving arena.